I certainly appreciate the opportunity to speak with the standing committee today about our industry. For those of you not from western Canada, I thought I'd take a little bit of time to talk about Sun-Rype. If you're from western Canada, you're probably quite familiar with our brand.
Since 1946 Sun-Rype has been western Canada's leading juice brand, with products that include our “not from concentrate” apple juice, which is the number one juice SKU in the shelf-stable category, a product that supports apple growers in B.C.'s Okanagan fruit-growing region. We rely on fresh apples versus imported concentrates.
We're also known for our leading 100% fruit-snack brands, such as Fruit to Go and FruitSource, which are made using proprietary processes developed at Sun-Rype.