Yes, I'd say that's a great idea, and it's important for two reasons. Not only is it good for jobs in Canada, but it's really good for the environment.
When I look at the global food chain—I mentioned the product I saw being imported all the way from Poland—I don't understand why we're shipping juice in a packaged container all the way across the globe when we could be supporting local. So I certainly think that's a great idea.
In our industry we're fortunate in that many of the regular retailers are also recognizing the benefits of that. Within our organization we're trying to figure out how to partner and how to maximize the value the consumer sees in supporting local.
One of our customers, for example, is the Save-On Overwaitea group. We've done some wonderful promotions in conjunction with BC Tree Fruits and the growers promoting not only Sun-Rype juice and snacks but also locally grown apples. That has been very effective, and it has driven a lot of sales.
I think anything the government can do to continue to support awareness of the positive benefits that supporting local has on the environment, as well as on the economy, would be a step in the right direction.