But I would think, and I'm guessing here—and you know the industry better than I—that they're blends because it's cheaper to blend. In other words, the unit cost per production for a Canadian international blend wine is less than a 100% Canadian-grape-based wine. Therefore, if the price were to drop noticeably on the blends—as taxes drop, the price drops—that in fact would undermine the 100% Canadian wine industry.
On April 18th, 2013. See this statement in context.