I think that's an important initiative. I think there's an even stronger one, and that would be to encourage people to purchase and change their diet and eat healthier. There's a huge epidemic of obesity out there. We know that. We see it in young children. If we don't want to look at anything else, just look at the cost. Canada can't afford it.
Getting away from the monetary issue, it's a better lifestyle as a result. Kids are healthier and so on. I think we need to put as much effort there as we possibly can. You know what? The buy local will go up with that.