Oh yes, very much so.
Within the province of B.C. we are reviving the buy B.C. program. Trying to build consumer loyalty at the national level is a very good idea.
I think this is really our chance to secure a long-term market. If you have consumer loyalty, be it within your region, your province, or your country, you have a fairly secure outlet for your product. If you depend very much on your export market, you are very dependent on market fluctuations and competing influences from other large producers.
So I would very much encourage the federal government to develop a very strong campaign to convince consumers to really look for a domestic product first.