Well, I wouldn't say that it will have no effect, but I think the effect will not be all that enormous in the wine sector. The consumer is primarily still looking for the 750-millilitre bottle of wine. I think for the near future this will probably still be the standard, even if you open up the packaging sizes to be larger.
I think one of the concerns is that there will be an opening for 10-litre and maybe even 20-litre containers. In that case, then, you are almost entering the bulk wine market. That would be a bit of a concern, because price-wise that would be very, very competitive in the marketplace. That could become an issue, but otherwise....
And I'm not sure whether this would actually be considered. I think in the U.S. you can buy up to approximately 10-litre containers. I'm not sure whether anything bigger is on the market yet. But if you completely open this up, then of course....
I mean, who is to say that you can't all of a sudden ship a 50-litre container of wine? I'm not saying this is going to happen, but I would be concerned about it.