Sadly, Zellers is no more, and we haven't been able to maintain our listing with Target. We continue to knock on doors and try to get the brand out there.
It's funny listening to Terry talk about the challenges with the wine industry. We face those same challenges as well. It's just getting product on the shelves. That's what we need to do.
So we're out there. We're knocking on doors. We continue to try to grow our brand out there. I recognize the fact that we're a smaller brand and that we're in a real niche part of the market. Our bottle typically sells on a store shelf for $1.29 for a small 355 millilitre bottle when you could buy a big honking 2 litre for 99ยข any day of the week at a local grocery store.
So we're really a niche market. I recognize that fact. I think our biggest amount of growth last year probably came from the U.S.. Pop Shoppe was a brand that was widely available throughout a number of different states within the U.S.. So we continue to push our efforts in the U.S. and try to grow our market and presence in that market.