We recognize the fact that the largest soft drink consumption comes from a younger demographic here in Canada. That's certainly where we market our brands. I think that emphasizes our need to try to be as healthy as we can, because we recognize that those buying our brand are primarily in that younger demographic. That's certainly where we do the majority of our marketing. But we also recognize the fact that we're a fairly well-known brand for an older demographic as well, so they also drive our brand.
On April 25th, 2013. See this statement in context.