As many people here will know, the spirits industry was a strong supporter of the free trade agreement with Colombia. We knew that some of our product was making its way to Colombia—not necessarily through official channels, but it was getting into Colombia. We saw an opportunity, almost as a foothold in South America, for Canadian whisky to do that, and we have companies today—I'm not in a position to tell you which ones—that are working.... Colombia had fairly high or differential taxes on local product versus imported product. Over time, that differential is being decreased—that's what the trade agreement achieved—and we have companies that are actively working to take Canadian whisky into that market.
The other thing that happens is that Canadian whisky becomes recognized as a geographic indication. So there's an ability to protect the reputation and the legitimacy of our product when it goes into that market.
So that would be one example. I would say that in the next three, four, five months, I hope, you'll see announcements of people doing things in that particular market to try to take advantage of it, starting in Colombia, which then becomes a base to look at other potential export countries in South America.