It has a whole bunch of aspects, but I would say that one of the most critical is the excise tax. As I said, we're all becoming smarter and more sophisticated. The days when somebody looked at a bottle of our product and failed to recognize that the alcohol in there was the same as the alcohol in wine or the same as alcohol in beer, those are long gone. People don't drink out of our bottles. They have it in a mixed drink, usually with one-and-a-half ounces—you'd be lucky in most bars today if they get one-and-a-half ounces. We're more sophisticated, and the tax regime has to reflect that.
As I said, the Government of Canada made a decision in 2006 to make an investment in the wine industry, and they made a similar investment in the beer industry. What we're saying is to please give us some consideration.
We've seen the successes in the wine business, clearly. I came out of that business. It's fair to say that it's on fire. We need a little bit of help, and it's at a critical time, to be able to ignite the same kind of activity, economically, around spirits.
We're all in a similar business. Our base happens to be grain as opposed to grapes, but we're virtually doing similar things.