I mentioned Colombia. I think that is going to be a very significant success story for us, both in terms of selling our products in Colombia, and, just as importantly, as a stepping stone into the wider Latin America marketplace.
As for some of the other deals that have been done, we supported Panama. These have just been done, and as you know, in a trade deal, each country gets five to seven years to phase out the discriminatory practices. In most of those cases we're in the first one, two, or three years, and so companies are sitting there saying okay, when do we get the same tax rates as Pisco in Peru, for example? Right now, disco has very low taxes, and imported spirits have very high taxes.
I'll give you one example. In the late eighties Canada and a couple of other countries took Japan to the forerunner of the WTO, to the GATT, because Japan was treating its domestic products more favourably. They were successful. That market opened up for Canada, and in fact the leading product we were selling in Japan was 20-year-old CC, which we were selling for about a hundred bucks a bottle and we were very successful. So, yes, there's—