By provincial governments, by provincial liquor boards. They are not treated very well.
I'll use Ontario as an example because we're in Ontario. In Ontario, if I'm a spirits producer, my only route to market—I underline, my only route to market—is the LCBO. The LCBO does a good job in some things but they tend to be a high-cost channel.
If I'm in the beer business—and I ran it for a number of years—I have the LCBO, the 800 stores of the LCBO, plus 400 private beer stores, which is a very cost-effective channel.
If I'm in the wine business, I have access to the 450 private wine stores in Ontario, some of which are adjacent to wineries, 350 of which are independent of a winery operation. Again, that's a very efficient channel to access the consumer.
Ontario is one example. Quebec is not much different. You know, we are making progress: B.C. has about 800 to 1,000 private retail stores. They used to be cold beer and wine stores. The government eventually put spirits into them. Surprise, surprise: all the growth in B.C. is there.