Those all come into play, but they're all related.
Absolutely. Convenience for consumers has become a more and more important factor, and so if you have few places.... I'll give you an example. Quebec has 23% of the Canadian population, 12% of the national spirits sales. Now, they are skewed to wine culturally, and I understand all of that, but do the think the fact there are 18,000 grocery stores, depanneurs, corner stores selling beer and wine has had an effect on the consumer in the last 50 years? You betcha. Absolutely. So convenience plays a very significant role.
Related to that is the cost of some of those systems.