I agree. I think the Internet is the thing. Smaller wineries have wine clubs or have small restaurants to bring customers in through a different means than just the wine, and they're doing both things at the same time at the retail end.
At Strewn Winery in Niagara-on-the-Lake you can buy half a barrel when it's been fermented. You can come in with friends and pick out a barrel and it becomes yours when it's bottled. You've actually bought it before it hits the bottle. You can do that in advance, which is a unique way they have of marketing themselves.
So you're right: the entrepreneurship of the smaller wineries across this country is quite outstanding. But I wonder about the Internet becoming the only portal to move the wine. If you're looking to buy six bottles of this and six bottles of that, but it's not all from the same winery, is there a way to collate it so that so you don't have to order from different wineries and raise your shipping fees?