I agree with you that consumers, in general, are maturing in Canada. You mentioned earlier, Mr. Westcott, that you need a strong, healthy home industry in order to be able to sustain an international market, and then to be able to grow our market share. With the amount of excise tax on the spirits industry...if I'm reading this correctly, the spirits industry represents less than 30% of the alcohol beverage market share, but brings in 45% of all excise revenue.
I think in response to Mr. Storseth's question you alluded to a one-dollar reduction in your excise tax. Have you crunched any numbers as to how much that dollar value is? And how would that transform into numbers with respect to jobs or increases in purchases from farmers?