It's coming. It's coming. It's all coming our way. If we have this discussion in a year or two from now, I believe it will be a reality. Certainly, the wineries are ready to go down that road. Bottles on shelves is an old-school way of buying wine, but that's what we all do. It's a free-market society. Once you get your bottles on the shelves, you're on your own. You have to market. You have to support. You have to tell your story. That is really what wine is about.
It's astonishing how many stories are behind each of the labels. People have reinvented themselves. Some of them were even politicians and Parliamentarians and bureaucrats. They left their lifestyle and went into wine. They had enough money that they could start a small winery or partner in it. It seems that half of the oil business owns the wineries in the Okanagan. It seems like it, but it's not quite true.
It's an organic process, like wine-making. It's going to work itself out. Today we're one step closer to our new reality. I applaud you for what you're doing and ask that you stay the course. That's all.