Exactly. What you can do is hope that people will notice that you're there, that they will come through the front door and you can do over-the-counter sales, but that's very tenuous. You still need the Albertans to come in and, God bless them, buy their two cases and take them back home for the winter. There's wonderful commerce between Alberta and British Columbia, both ways. Frankly, that's no way to make a living. If you're going to be a winery, you should be able to put up a website and say, “This is what we make and we're very proud of it.”
Actually, some of the best wines, period, are the ones you can't get your hands on, and most of the people who listen to my show or just follow wine, in general, are looking for those small wineries that other people haven't heard of. They love the chase for the small wineries. We need to support them.