I'll go back to my comment previously, which was that they have to be held accountable. The liquor boards have been beholden to nobody. Frankly, they walk around like bullies. They walk around like an enforcement police, and they are not. That's not their job.
They have to be reconfigured. They have to have people with a grassroots feeling for the industry. They are just completely and totally out of touch. I'm sorry, but that's basically what I get from my six years of conversation with the industry. You cannot talk to them; you cannot reason with them. They are very powerful. They don't like anybody messing with their domain, and I think you can understand that.
I have just a final point. I was asking a winemaker a couple of days ago to tell me about a Bordeaux of his and how it works because I knew I'd be talking to you folks. That Bordeaux wine in the Okanagan is $35. Then it has to be discounted to $25. Then when it's sold, if it's sold in Ontario and gets there, it's sold for $65. There's money being made here, lots of money, and it's at the expense of the winemaker.