Thank you.
Speaking of supporting the industry, I know that you're talking about wanting to see the domestic market consume more Canadian wines, and you're working on trying to encourage that. I have several questions for both Ms. Zimmerman and Ms. Dawson. I'll start with a two-part question, and one of them does centre on that specifically. I know you both mentioned in your opening remarks a little about that, and you both brought up the ideas of what you would like to see in terms of some of the regulations around blended product.
I'd like to focus a little bit more on two aspects. One of them is the tourism aspect of the wine industry. I happen to chair the federal tourism caucus. I obviously spend a lot of time focusing on those issues. I know your industry has been a very significant contributor to tourism through your wineries. I've seen various numbers through different studies and things, but certainly there is no question that the tourism economic impact from your industry is in the hundreds of millions of dollars. Certainly, that's a very significant part of it.
I wanted to ask you both if you would tell the committee a little bit about how your industry has been so successful in generating that tourism impact through your wineries, etc., and what you're doing to try to increase that.
The second part of the question, which is somewhat related, is about the share of the domestic market and trying to increase it. I certainly am a big believer that Canadian wines can compete with any wine in the world. I'm a big fan of burgundy varietals. I would say that in Ontario and in Canada...for example, Norman Hardie and the Pinot that he makes, and I'd take a Malivoire Chardonnay over just about any other wine. So I'm a big believer in our Canadian products.
What can you tell me about what you're doing to try to create more lovers and promoters of Canadian wines here in Canada?
It's a two-part question, and I'll let you both answer it.