Certainly, and again, I appreciate the question.
What is important to us has been stated. I think it's probably obvious. We believe in growing the 100% Canadian domestic market. We will never get there if 25% in the bottle of a blended bottle of wine is incented with excise tax relief.
I can only liken it to what's under discussion with the federal government currently with regard to the temporary foreign worker program. In fact, the federal government is stepping up and saying, “We want Canadian jobs.” Well, Canadian jobs come from 100% Ontario wine or 100% Canadian wine, not from 25% in the bottle.
We don't see that as growing the marketplace. We see it as stalling the marketplace. If they really want to show that the bottle of wine has growth, then go to 50%. Give it 50% federal excise relief; at least incent it upwards, not backwards, because that's currently what we see.
We're not supporting 25% excise tax relief. When the federal government came out with the 100% federal excise tax relief, we felt that was such a strengthening of the industry, because it put the focus on Canadians. It put the focus on jobs.
Seventy-five per cent in a bottle is coming in as finished product. It is not supporting processing facilities in this country. It's supporting Argentina, Chile, Australia, or other countries. It is not supporting the growth of the marketplace or of the labour force in this country. For us, 25% federal excise tax relief certainly won't do anything to encourage more Ontario content in that bottle of wine.