I don't think I can add very much to what Hillary is suggesting, but I want to go back to the comment again. The $6.8 billion economic impact of the industry, just today, has the potential to double going forward. It really does talk about the collective approach of how we approach alcohol in this country.
We are still very much in a prohibition type of mentality in many ways. We have to embrace more of what the world looks like when it comes to alcohol, and we're not talking about a glass of wine for breakfast. We're talking about the opportunity to access the marketplace. Hillary, I think, summarized some of the challenges our wineries face.