I won't speak for the wine industry. I'll speak for the food and beverage processors and the agrifood sector. If I'm an MP and I hear the word “strategy”, I might try to run in the other direction because there are a lot of strategies.
My challenge has been that we have the Conference Board of Canada doing great work. We have the Canadian Agri-Food Policy Institute doing good work. We have the Canadian Federation of Agriculture doing good work. They're all working on strategies.
FCPC has taken the position of, please work together. We have been trying to bring our members together to drive forward some common points. The processors and the farmers aren't going to agree on everything, but a lot of the stuff that the CFA's doing we do support. We have to make it easier for you as elected officials, instead of five or six different groups coming in and asking for kind of the same thing but kind of different, and fighting on certain things.
One of the challenges we've had in food processing is that there are so many different sectors with their own pet projects that we've lacked a uniform voice. That's a call to action for us to do a better job.