You want to talk about the shelf cost issue. Any time you have the relationship of a buyer and a seller, there's going to be negotiation and some tension, but depending on the retailer, there are promotional fees. Some have listing fees. You might pay a higher price to have the product positioned at a certain part of the store. Those are all arranged in contractual details between the trading partners.
There has been an effort within the rules of competition between the larger retailers and the smaller retailers on the grocery side and the manufacturers to ensure fair business practices, no unilateral changing of contracts, those kind of things. We're always going to have tensions when there's a trading relationship. But I will say there's a spirit of collaboration in the market to try to ensure that things are done within the rules of competition, that there's fairness in the marketplace, and that Canadians are being well served in the store.