Yes. We don't support that either.
First of all, we're very realistic. Resources are limited. If you're going to put $5 million or $10 million in tax relief on the table, let's also look at the opportunities that you're forgoing to support 100% Canadian wines and to do some of the things that we think will drive better returns for the country, such as helping us get launched in other markets within Canada and reinstating our funding to support our export initiatives and to grow our reputation abroad, which is what all emerging wine regions need to do.
For us, it's about choice and it's also about supporting the reasons that Debbie is speaking to. Let's support “premiumization”. Let's support 100% of the bottle. That's the right choice to make when you have to pick one or the other.