As you talk about advertising, as you know, in Quebec there are limits, in fact a ban on advertising to children. Of course, the whole issue of soft drinks is huge in terms of the sugar content.
I'm curious to know how your association has seen the situation in Quebec. It seems to me it's very well accepted there. It's seen as very sound public policy. How has the industry responded to that? I assume it's surviving and doing okay, but I'm curious for your reaction to that situation in Quebec.