The horticulture industry in Canada offers a unique challenge given the fact that it isn't a storable product. You can keep animals such as cattle off the market, and you can store your grain, but you can't do that when it comes to seasonal products that need to be consumed or utilized in processing when they're fresh. It's not unusual that you would see more dialogue between the sellers and the buyers in this case.
There are some things we've tried to do. For example, in the Horticulture Value Chain Roundtable, one of the things the industry complained about, the producers complained about, was that they couldn't get their product into stores like Loblaws, because they just weren't buying it. The product would come on the market in July and August, and they would have no sales for it, and they'd have to sell it at a discount rate.
Loblaws, being one of the members of the round table, worked with the producers. Last year, as the first year of the trial, we actually posted available product a month ahead of time, because the retailers were saying that they needed to know if they were going to be able to get it, and if they didn't know they could get it, then they were going to go where they could be certain to get it, which would probably be a source in California or Florida.
Having this process between the buyers and sellers has meant a much greater understanding of what is available and of who needs what and when. We hope that's going to lead to a more fulsome dialogue on an ongoing basis between buyers and sellers of fresh produce.
When it comes to grapes and wineries, that's a special situation, because that's what those grapes are grown for. They're not good eating grapes.
I do know, to come back to the provinces and to provincial jurisdiction, this is something in which they're heavily involved. But we do try on a more holistic basis to get that dialogue going.