I was hoping perhaps you had the magic bullet I could take home, Ms. Miller, because it is ongoing. You can imagine for us who live there who know the industry and the players. It's been ongoing for decades now, so it's a real challenge.
The industry is broken up into.... There are those vintners who are primary producers and growers and then of course there are just growers. They don't manufacture wine; they're not vintners. They are primarily growers.
This leads me to the next piece. You talked earlier about the tension between the grower industry, if you will.... In this case it would be a winery. I'm interested in the sense of how we try to alleviate.... We won't fix the tension; there will always be some. The difficulty for the grape-growing industry, unlike the grain industry where you can put grains in a bin and wait for a period of time, not forever obviously, with grapes you can't do that. You can leave them on the vine to freeze for ice wine, but if you leave them on the vine because you're looking for a better price, they'll simply rot and the birds will eat them.
You're really dealing with a perishable crop that puts the grower in that tension. In my sense, talking to growers, they feel they're under greater tension when it comes to.... I'll give you an example of what happened four years ago. This is what started the unravelling, if you will—not so much the excise tax piece—the larger vintners told their growers that they didn't need the tonnage, so drop 25% in the vineyard. They were told to cut 25% and let it drop into the vineyard because there was no market to buy it. That tension became friction more than tension, if you will.
I'm wondering if, when you're talking to them, you see this tension. I'm wondering if there's a way to have a dialogue about this, because it's not a fixable issue; it's a dialogue to understand the perspectives.