Yes, definitely.
My colleagues and I did a major study of the introduction and adaptation and use of canola. We have currently three main herbicide-tolerant platforms: two that are transgenic; one that is mutagenic. If you take the three of them together, because they're all complementary and competing technologies, that set of technologies has generated—I'm having to grab the numbers out of the air at this point, and I can send you the studies that we've published—I think it was in the range of $1.5 billion of producer profit over a 10-year period, at the operational level. These aren't doubling your revenue base, but they're adding 7% to 10% to your margins. It generated significant research that created jobs in the industry. It created value that remained within the Canadian supply chain as these products moved to markets. We went from a production base that was constrained by a technology of 7 million to 9 million acres to now what is in the range of 14 million to 18 million acres. So the actual acreage grew because the technology had reduced the impediments.
That technology alone generated significant value to consumers, both domestically and, more importantly, internationally, as prices were pulled down from what they would have otherwise been. Over and above that, because the technologies brought into use new chemicals that had lower EIQs, or environmental impact quotients, they lasted for less time in the environment, and when they were in the environment they had less chance of emerging into the aquatic and bird populations. The environmental footprint of the larger area is lower than the smaller area we used to produce.
So there's an example of where a Canadian-led technology, developed using Canadian leadership from Agriculture Canada and NRC and Canadian funds from various programs, has demonstrably changed valued addition throughout the world, and it has sustained and converted canola into a different kind of crop. It used to be something you added in after you decided how much wheat you were going to plant and how many other crops you were going to plant. Now it's at the core of the rotation. Now what we need to do is convert that model into wheat. We used to be king in wheat. We still are a significant player in the global wheat market, but now wheat is the third crop farmers usually add to their rotation as they're thinking about what to plant every year. They first do canola to make the money, they do pulses to both make money and add nitrogen to the soil, and then they fit wheat in and around their other crops. That's a real challenge for the Canadian economy and the Canadian agrifood system because that's the market we should be in as well.