Even if we set a target of 50-50, that would be a significant boost.
Some of it is going to come from changing varieties, to keep up with varieties of crops we can grow that other countries are growing. It's about taste. It has to be the right price. It has to be there every day. It has to be perfect, and a whole host of other things, so some of it is going to have to be variety development.
We mentioned blueberries and the length of time to come to market. Our blueberry industry has grown tremendously. We export a lot of them. But if we look at something like strawberries, we're used to Canadian-grown strawberries. You get them early in the summer. You have them for Canada Day weekend and a little bit longer. There is a lot of work being done looking at different varieties that will keep Canadian strawberries in the market longer.
I am thinking of the Demers company. Indeed, some of the strawberries it produces mature later.
We have Canadian strawberries available in our market well into September and into parts of October, but you're looking at an investment of $50,000 an acre to do that before you put a plant in the field.