We've talked about a number of things. Certainly within horticulture there are not the marketing regimes, as I would call them, that there are in some other sectors. Part of what we face is a gross lack of market intelligence sometimes, market data, even in some instances not really knowing what the true market value is of crop—all it takes is one producer, who doesn't know, to undersell. That can bring prices down. There are some things that can be done there.
We're looking also at what we can do around a promotion and research agency. Again it will take some work by some of the larger commodities first, to lead the way. That won't necessarily help with the border, but it will help reinvest money into the industry for research and innovation.
I think more and more—particularly because the Canadian and U.S. markets are so seamless, so integrated—we're seeing some of the larger commodities really working more closely together nationally and across border to look at how they can change that or change the shift a little to look at supply and demand to maybe help with that.