Profit is the bottom line, but what is the source of the differential profit?
The source of the differential profit is that the value added per acre has not kept up in the wheat area with the other competing crops, with pulses and with canolas.
There's a challenge there. That challenge is partly uniquely around what has been done around wheat. This is not just a Canadian problem, this is a global problem, because wheat is a very important part of our nutrition requirements. It meets a large part of our nutrition requirements in the world. It's not just wheat yields that are weak in Canada; they're weak everywhere. There probably needs to be some global effort, and this is where I think Canada, because we are a significant player in this market, probably could and should take some lead in trying to crack some of those upstream problems about how do you make the seed work most efficiently for producing the quantities and qualities that the market needs.