You need science and research into the seed itself and science into the adaptation to and adoption in different production systems and ecosystems.
One of the big constraints in many of these product areas is the related science activities, what the statisticians you probably heard from call RSA, which is a major area of investment by the federal government. It's around regulatory science. It's around understanding how one determines what fits or doesn't fit into the market system. That part has been lagging, and that's one reason the diffusion of these new technologies is lagging. We just haven't spent enough time and energy optimizing the use of the existing technologies.