I'll be really quick.
The “valley of death” is not unique in the agrifood world. It's not unique in Canada. It's a universal problem of taking technology into application and use. The agrifood system actually has some very good models that work. The commodity groups, such as the Canola Council of Canada, the Canadian Canola Growers Association, and the pulse growers are very effective as research targeting partners but also as a demand pull into the marketplace. I think there are some really good models there.
I think where we lag, in many cases, is where we try to create a technology that doesn't have a natural adapter and adopter. We try to find one after the fact. I think there's a little bit more partnering that might go on upstream that would lead to a downstream pull of the technology into the market rather than it needing a push.