Thank you very much.
Good day. It is always a pleasure and a privilege to present our ideas to you.
The Canadian Horticultural Council is the national association that represents packers, producers, and storage intermediaries of over 120 different fresh fruit and vegetable crops. It's certainly a challenge, and it's an exciting one. Membership includes provincial and national horticultural commodity associations, which represent more than 20,000 producers across Canada, as well as allied service organizations, provincial governments, and individual producers.
I have been with the council since 1999. From 1978 until then, I worked in eastern Canada with the potato association before coming to Ottawa. A good portion of that time was spent working with producers and producer cooperatives, doing their sales and marketing.
As I indicated, horticulture is a highly diversified agricultural production, and it's one of Canada's largest agrifood industries. For example, Canadians spend more than $14 billion a year on fruit and vegetable products in retail stores. That's 25% of all retail expenditures.
So how do we grow? How do we maintain that market and grow the product category? Certainly it's going to be through a range of innovation.
With $5 billion in cash receipts, horticulture is also a very large sector of agriculture production. It's a major source of farm cash receipts in British Columbia and Prince Edward Island, and it accounts for more than half of crop receipts in provinces outside of the Prairies.
Of course, as in all sectors, we have been affected by globalization, loss of science capacity, which is of particular interest to you in the work you're currently doing, as well as a number of other items.
My comments will be centred around improving food diversity and security, enhancing agricultural sustainability, and developing new markets. To the extent possible, I'll try to tie that in to innovation.
When we do talk about fruit and vegetable sales and consumption in Canada, it's important to note that three of every four dollars that consumers spend on fruit and vegetables are for imported product. Our exports to the United States are significant, and, as you can well imagine, a favourable regulatory environment is important to us.
Now with regard to that three of every four dollars spent, obviously there are some crops we're not going to ever be in a position to grow, but certainly there are some imported crops we could look to perhaps replace with Canadian product.
As a group, I like to think we've been innovative over time, and certainly we do have some measure of success. The seasonal agricultural worker program is a good example. That began over 40 years ago, through the efforts of the Canadian Horticultural Council and its members. The original memorandum of understanding for that program with the Government of Canada lies with the Canadian Horticultural Council.
We believe our efforts were integral in establishing the AAFC Pest Management Centre, which you've heard a lot about over time, and that contributes to our competitiveness. Certainly the work they do in liaison with the PMRA is helping to bring innovation to the sector, which is much needed.
On food safety, the CanadaGAP program, which we worked so hard on over a number of years, for producers, packers, and storage intermediaries, is the only food safety program in Canada that is benchmarked to the global food safety initiative. That's a tremendous success story for our minister, the department, and the Canadian Food Inspection Agency.
With regard to improving food diversity and security, how do we do that? We do it by Canadians, for Canadians. It's a priority that can only be achieved through dialogue, understanding, collaboration, and a good measure of innovation.
So what do we need? We need adequate funding for research in innovation. The previous speakers have touched on different aspects of that and raised some very good points.
We need to take appropriate actions to develop and implement policies and programs that foster producer profitability. That includes a number of traditional means, as well as some non-traditional means, whether it be through innovation or various types of risk management programs in the very broadest sense. We need to ensure a favourable regulatory environment.
All of these things do begin on the farm, and prosperity at the farm gate will drive prosperity beyond the farm gate. A consistent, safe, and nutritious quality product that's produced in a sustainable and competitive manner, which includes timely access to new and innovative technologies, and a host of risk mitigation tools that are marketed at a reasonable price with full and timely payment, provides long-term benefits. That is a true recipe for innovation and sustainability.
Research and innovation are critically important to maintaining our competitiveness, and certainly the announcement of the Canadian agri-science clusters initiative was received with enthusiasm and a sense of opportunity for horticulture, and indeed all of agriculture, and I believe the program has been very well subscribed.
It certainly had a stated purpose: to encourage key agricultural organizations to mobilize and coordinate a critical mass of scientific and technical capacity within industry, within government, and within academia to create, design, and implement a national program of applied science, tech transfer, and commercialization plans in support of sector-developed strategies.
In 2009, again considering that we have a broad group of crops and very diverse needs, we did look to rationalize our priorities and needs vis-à-vis research and innovation, and those discussions brought us to five theme areas: health and wellness, food safety and quality, production and production systems, environmental performance of the horticultural system, which of course includes pest management, and energy management and efficiency. And certainly the greenhouse sector has been very much a leader in looking at that area, in particular through cost management, but also looking to ensure Canadian production on a 12-month basis. So I think all of those priorities certainly align themselves very much with Government of Canada priorities as well.
So the result has been an agri-science cluster for horticulture, which is enabling industry and researchers to collaborate and work towards the goals of enhanced profitability and competitiveness through the use of scientific and technical resources to support innovation strategies. The cluster has provided industry an opportunity to collectively leverage government funds and available research in a coordinated response to industry priorities.
We have heard some comments around the approval process and application process. I certainly do have to echo that, that when you have a five-year program and it's two years in before you can begin accessing funds, while they're greatly appreciated and are being put to good use, it does make it a little bit difficult, because obviously science is not a short-term undertaking.
Innovation does maintain and enhance our competitiveness, and there are potential benefits and synergies that will be accrued through the cluster by improving coordination.
In the document that was passed around, we do have a summary of the projects that we do have under way through the cluster, which you can review at your leisure. Some of them are certainly of note, I think. One in particular has to do with small fruit and is being focused on blueberries. It is working with the equipment manufacturers to look at better use of technology in the fields. In this project they're going through and looking to apply crop protection management technologies to the field, and through a series of sensors and cameras they're able to discern what is the actual plant and what is the weed and spot-spray accordingly. So it's quite fascinating. And certainly we'd love to make some of this available to you any time, show you some videos. So there are some interesting things going on.
As for challenges and opportunities, a lot of them are production-related. And we cannot discount that some of the very basic research lies in that area. It's not always making the best press or the most glamour, but again, that's where it begins. If there isn't that high-quality, consistently available raw product, then the processors and everybody else along the line aren't going to be able to thrive either.
As regards access to and commercialization of new varieties, again, varieties are a long-term undertaking, but that's what's driving a lot of market growth and innovation.
I did want to touch a little bit on markets, both domestic and international, and the Market Access Secretariat that's doing a lot of work. Minister Ritz attended a session this week where they released their first report. I think it's been a good addition to helping the industry grow and differentiate itself through highlighting different things we do.
I think perhaps I will leave it at that. I do know you have questions, or there are other things I could talk about.
Crop protection technology is critically important. I know you've heard that over time. But, again, research plays a big piece in addressing that. One particular problem that we have that we're working on through the cluster is wireworm. It's a huge problem in the potato industry across Canada, and particularly serious right now in eastern Canada. In Prince Edward Island itself, the Minister of Agriculture is chairing a task force because it's so severe, and the financial losses are pretty significant. It impacts carrots as well, and a lot of fields have been abandoned this year for harvest because of that.
I'll leave it at that.