Sure.
I had written a note here. I was going to say the same thing. There is all kinds of research showing that Canadians trust farmers. On the hierarchy ladder, farmers are right up there with veterinarians. Processors are further down. People who work for processors, like me, aren’t even on the ladder, I don't think. I haven't seen one with me on it.
I'm really proud of the Canadian system. I'm biased, and I'll state that I'm biased. What we seem to have developed, partly through NFACC, partly because of the culture, as Tim suggested, is our customers are in the tent with us. Our customers want to know the differences between the green column, the red column, and the yellow column. They want to understand the science. They have brands they have to protect. They're getting pressure from consumers, absolutely, but they want to do the right thing. They want to understand the science and they're in the tent with us.
As you said, consumers are further away from the farm, for sure. Consumers want to know more, but consumers also vote with their wallets. For example, in eggs, the percentage of regular versus omega-3, which is a health benefit and not an animal welfare benefit, versus free run, or free range, or organic...it just goes down and down and down. We have to take all that into account.
I like the Canadian system. I like the collaboration. I like that retail and food service customers aren't saying, “Effective next Monday, thou shalt do this.” I like that it's science based, as you mentioned before. I think that's good.
As far as Canadian livestock transport, CLT, goes, it's not only for poultry. CLT was originally for cattle and hogs. We have found in the industry that it seems to be where everyone's gravitating. Hauling livestock, hauling live animals, hauling poultry is different from hauling logs and other freight. You need to have a training module that allows people to understand those differences and that measures them.
What I tried to do in my presentation was go through the supply chain. I started at the farm and went all the way through to the processing plant. Live haul in the middle is a critical component. Having something that's standardized is useful. It appears that CLT will become that standard.