I think the important part is that farmers realize it's important from a societal perspective and from a consumer perspective. If you asked a farmer about the cost, he would say that both the on-farm food safety and the animal care program are adding cost. That is not reflected in the price they are paid. It's an additional cost, but it is, as we put it, a cost of entry into the marketplace today and it reflects the reality that is out there.
If you talk about it from that perspective, they believe it is in their best interest and in the interest of Canadian society overall that they do a good job on this, from both an economic and a societal perspective.