Farmers' markets are really sort of a hot topic for the consumer these days. They are sprouting up, if you will, all over the place. The problem is there are maybe a few too many of them, and they are becoming small-scale. The economy of scale might not work for some of the smaller markets. Bringing markets together and capitalizing on particularly municipal intentions to have farmers' markets is certainly working.
Other initiatives that are going on at the consumer level are “food hubs”. This is a term that refers to small growers banding together to provide produce at a larger scale—rather than just a one-off sale here and there—where restaurants and wholesalers can come in and purchase from a number of different growers at the same time and same location.