I think it's awareness and communication. I mentioned that in my presentation. The exciting technology going on right at the farm level, whether it's precision-based seeding, whether it's fertilizing exactly where the seed and the crop needs it, whether it's GPS-guided tractors, or whether it's all the science and technology in modern farming—I think that message needs to get out. It has to get to the universities. It has to get to the high schools to make agriculture a more attractive place for people.
I think if young people knew of the exciting opportunities there are in farming and the agriculture business, it would certainly be a more attractive place to be. So I think communication and, as Mr. Bell mentioned, that awareness right the fork level, that interface with farmers, would certainly help in that gap.