I'll start, since my red light is on.
One of the things that our member companies have is a very strong student program. They hire first-year students and second-year students out of agriculture programs—whether from Saskatchewan, Alberta, Manitoba, or Ontario, through McGill or through eastern Canada—to get them interested in the business.
They see this as a training ground, even at a very early stage, to make them aware of the technology that our members are bringing, and perhaps trigger their interest in staying on, whether it's with the company or staying within the academic community, but to get them excited about agriculture.