One of the key things in the whole discovery process is a vision of where you want to be before you even start the discovery phase and the collaboration. What end product do you want to have, and what are the attributes of that product?
One of the areas that CropLife, through its member companies, has is a strong linkage with farmers and the needs of farmers, and they start their discovery process right from that base. If there's a new disease that's threatening, whether it's an invasive pest or a new disease that's threatening a crop, that direct communication linkage on the farm is critical to help start that discovery process. That's communication within Canada.
On a global basis it's important to keep track of any innovations that are happening in parts of the world that grow similar crops--for example, wheat production in Australia--to look at the pests and weeds and things that are a problem there and make sure of that awareness so that we're ready if that pest ever makes its way to Canada, or from south of the border, in the United States.