As I mentioned, there is a significant imbalance in trade. We're looking at 190 million litres valued at $1 billion entering into Canada, and we're exporting under 500,000 litres of wine to Europe, valued at about $2 million.
The challenge with wine in Europe is that they're superpowers in wine production. They're exporting all around the world because they produce more than they can consume. We look for niche markets within the European marketplace such as London in the U.K., and we're using our ice wine in certain parts of Europe to access those markets.
Our focus has not been traditionally on wine-producing countries. It's been on non-wine-producing countries within the European Union. We see opportunities there, but we also see great opportunities within Canada that we can't close our eyes to. As the third fastest growing wine market in the world, not only the Europeans but every wine-producing country around the world has its eyes on Canada as an attractive market. There are great opportunities domestically as well as internationally.