We have great opportunities at home, and it's very important that we take advantage of the domestic opportunities. If we don't, the Europeans will.
Exporting to Europe will happen. Those exports will grow, but the margins have to be there. If the margins are greater in Canada than they are in London, it makes more sense to sell your product in British Columbia or Ontario. That's going to be number one. Not all companies will be able to enter into the export market, because of the margin difference.
If you want to get an international reputation, as is very important for our industry, we have to export. We have to get access to different markets and get that type of exposure. We are winning international awards for the best Chardonnay in the world, the best Pinot Noir in the world, the best Shiraz in the world, but we have to let people know that. That will not only support our export industry; it's going to support our tourism industry. We have three million tourists coming through our wineries every year. That's a significant number of people, and not all of them are Canadian. That also will benefit exports over time as those tourists go back home and want to share that unique experience with their friends.