Well, one of the key things we'd like to do is what our competition does. Australia, New Zealand, France come to Canada and they do white tabletop tastings across the country in major centres. It attracts thousands of people who come and try their wines. Not only does that give exposure to the Canadian population, the liquor boards love it, because consumers are being educated about Canadian wines or Australian wines, and then they list those products and we get greater sales.
Interestingly, if you take a look at the 10 provinces across Canada, only two provinces sell VQA wines at a market share of greater than 4%. All the other provinces sell at less than 4% for 100% Canadian wines. We did this back around 2000 with the support of the federal government. The program ended. If we can do that type of what we call Canada à la carte, and take our best products and our wineries across the country on tour so people can taste our wines, it results in greater sales and greater market share.