They can sustain travel and they hold their value. In fact, one of the reasons spirits were produced originally was that they held the farm community value in a product over long periods.
I think the critical thing we would say is that Canada is doing the right thing in opening up the opportunities in other markets. Where we have a weakness in this country is that you have to be able to fund the development of those markets no matter where they are, whether that's the United States, Europe, or the east. The industry has to have the dollars in its jeans to be able to do that.
We have the highest beverage alcohol taxes in the world, and on spirits, literally the highest. I don't argue with that, because we raise public revenues for lots of good things, but it does make it difficult for industry to go out and seize these opportunities as deals like CETA come forward and create that not perfect but more level playing field, so that when we go in there we know that our Canadian whiskies are getting treatment relatively equal to that given local spirits that may be produced.