Sure. When we talk about efficiencies and innovation, particularly when we're looking at our supply chain, of course, many pieces touch on that. There is the production side. There are also areas that help the product move through the supply chain in an efficient way.
I referenced this International Federation for Produce Standards that both of our organizations are part of. It is a global group. Part of our focus there is to look at the supply chain efficiencies and how we can leverage some of the great work that's coming out of other countries in the countries that are part of this group. For example, in Europe there is a very strong focus on supply chain efficiencies, led by the Germans—no surprise—and on how you identify and how you exchange electronic data.
We're taking a lot of learnings from that already. As we see these opportunities expand and as our relationships develop, we really hope to see more opportunity for the Canadian industry on the production side all the way through the supply chain to take learnings from Europe. They do that well, and we hope to really integrate it here in Canada so that we can take benefit from that and take costs out of our supply chains and become better at what we do.