You were already into the business. They know Canadian products there well and around the world, so that's incredible.
Dan, I loved what you said about wine and where we need to go. The growth in Canadian wines has been spectacular, but we're starting from two different spots. Where spirits were 100 years ago, Canadian wines are now in that same spot and growing forward.
I recognize you mentioned a couple of times that we really need to market to ourselves because we're not near penetrated there yet.
Mr. Westcott mentioned that we've learned to drink less but to drink better. I think Canadians are finding the same thing in wines. We're drinking far better wines, even our own in particular. But as our wines get better, we have to be able to sell them around the world too.
On your point on being able to sell into wine-producing countries, other wine-producing countries come here so it has to be our role to go there and sell there too.