Today's producer will first of all analyze the potential profitability of the trade, but if our producers see potential to make additional profits by expanding their operations, they will do that very quickly. Most of our producers have the capital resilience to ramp up that production. Of course, ramping up production in the fruit and vegetable sector is extremely expensive; you're talking a much higher cost than that in the grains and oilseeds sector, but our farmers will certainly react and be ready for that.
On December 10th, 2013. See this statement in context.