I actually thought Dick had moved to Niagara and hadn't told me, when he talked about going to a great wine-growing area.
I'll follow up on where Mr. Harris was going: promotion. For those who don't live in Ontario, perhaps you could talk about the LCBO magazine, the Liquor Control Board of Ontario's magazine that many of us are familiar with here. What kind of marketing piece is it? I know exactly what it is. It also includes spirits, by the way, Mr. Westcott. I'll ask you to comment on the magazine as a promotional instrument, remembering that it's not exclusively Canadian in its product listing.