I understand what you're saying. You're right that Canadian consumers are a pretty savvy bunch. They're not going to buy just because it has a maple leaf on the front of it. I don't know what that says to Toronto Maple Leafs fans, but that's a different issue. Me, I'll stay neutral on it myself.
Mr. Paszkowski, what you're telling me is that if the Europeans are going to come here and market in our backyard, as we are going to try to do in theirs, we ought to have a level playing field in our own backyard. It has to be a quality product. If it's not a quality product, I'm not buying it. Sorry, but I'm not going to. I'm particular about wines. I must admit, Mr. Harris, I have bought the odd bottle from B.C., but I primarily buy Niagara stuff and usually go VQA.
The sense I get is that you just want a level playing field when it comes to that end of marketing our products, so that Canadians can choose. If they choose to give you extra market share, perfect. If they don't, that's because you don't have a quality product. It's not because you couldn't tell folks to store it. Is that the sense I get from you?