Thank you for that. That's a good answer. It looks in both directions at the same time, but looking to exploit Europe is perhaps more of an opportunity in the future.
There's a clause in CETA that neither Canada nor the EU will be allowed export subsidies. We've had groups here that have complained that the EU heavily subsidizes its agricultural sector. Do you see this as a game changer? Is it a commonly held perception in our wine industry that their wine industry is heavily subsidized? Would subsidized pricing cause this to be a game changer?